About Us

After working in corporate finance, investment marketing, and insurance planning, Pam Pearson, CERTIFIED FINANCIAL PLANNER™, realized there was a big gap in people’s financial lives that no one was confronting. In 1986, she founded her firm to address it.


By 1986, the pace and complexity of the financial markets had accelerated dramatically, making saving and investing more complicated than ever. Gone were the days when a household only needed an accountant, an attorney, and an insurance and stock broker to build their nest egg. Each of these disciplines had become increasingly complicated due to a wide array of new products, regulatory changes, and the ever-evolving tax code.


Pam saw people struggling to navigate the changing world of money. She watched as some people she knew succeeded, almost by accident, while others failed, often with the very best intentions. Pam knew there had to be a better way and she found it in a famous study by Harvard University Professor, Dr. Edward Banfield.


Banfield wanted to know why some people became financially independent while others didn’t. The answer didn’t lie in what he’d suspected (family background, wealth, intelligence, or education) but rather a simple “attitude” that he called the “long-term perspective.” The solution was goal setting. If you start each day with a goal of what you want to achieve in the future, you’re more likely not to be disturbed by the inevitable short-term bumps in the road. If you stick to a plan it helps you get where you’re going. 


In Pam Pearson’s view, financial planning ends up being just that hard - and just that simple. 

The Pearson Financial Team
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Pearson's Affiliated Experts

Over the past thirty years, we’ve built a select team of dedicated specialists who work as partners in serving your discrete, often complex, needs. 

Pam Pearson
Mortgage Broker
Private Banker
Investment Wholesaler
Property & Casualty 

Together with Pam's continual guidance and oversight, our team of partners helps provide you the consistent professional knowledge and counsel required to pursue your financial goals.

Our Strong Broker-Dealer

American Portfolios is Pearson Financial’s broker-dealer. They’re the link to your investments and provide world-class technology, compliance, and security.


We’ve been quite pleased with our affiliation and the services of American Portfolios since 2003.


And apparently, we’re not the only ones: American Portfolios was named “Broker-Dealer of the Year” in 2019 by Investment Advisor Magazine for the fifth year in a row!*

*Based on a poll of registered representatives conducted by Investment Advisor Magazine. Broker/Dealers rated highest in their categories are awarded Broker/Dealer of the year.

Securities offered through American Portfolios Financial Services, Inc. (APFS) Member FINRA /SIPC

Investment Advisory Services offered through American Portfolios Advisors, Inc.(APA) an SEC Registered Investment Advisor. 

Pearson Financial Advisor is independent of APFS and APA.

DIVERSIFICATION DISCLOSURE - Diversification cannot eliminate the risk of investment losses or market risk.

DIVERSIFICATION - Diversification does not guarantee investment returns and cannot eliminate market risk or investment losses.

© 2020 Pearson Financial